So, you’ve got a website and a little traffic, but what else can you do to increase business through online efforts?
When consulting with business owners, I ask them to think of their website as a building on a hidden piece of real estate, somewhere off the beaten path. No matter how pretty that building is and how well all the features and accommodations work inside your new building, you still need traffic. Simply hanging a “Grand Opening” sign and flipping your closed sign to say “Open”, probably isn’t going to do the trick .
A website is no different. In fact most local internet advertising agencies have a saying; “If you build it they WON’T come.” It’s sad, but true. Just like your brick and mortar business, you generally need to advertise locally, outside of signs and window displays to bring in new business. But where to spend your advertising dollar, is the question? With so many marketing choices available, how do you get started?
Here are a few pointers to help you kick start you local advertising campaign without spending a lot of money:
- Google Local Business:
If you have a business which relies on phone calls from new customers, Google Maps is the place to be. It’s free to add your company, but if you are in a competitive market, you will probably need to work with a company like MapTraffic.net which specializes in getting you on the front page of Google (when a map is displayed) using only Google authorized local marketing techniques. If you are in a small town, or in a non-competitive niche where you only have 2 or3 competitors, you can most likely get listed on the front page of Google Maps yourself. If you need help, give us a call at 888-627-6271. While we won’t give away our ‘secret sauce”, we will be happy to give you some helpful advice as well as a free evaluation.
- Internet Yellow Pages:
Many business owners are unaware that nearly every internet yellow pages allows you to submit your company information for free. Websites like Superpages, InsiderPages, YellowPages, DexKnows and more allow you to add your listing for free. These site don’t get nearly the traffic that Google does, but still a strong listing could get you another listing on the first page of Google. You generally have to register as a user before you can add your business listing, but it’s well worth the time to get some much needed online exposure. Caution, these sites make it hard to add a free listing, but look around and you will find the link.
- Review Sites:
CitySearch, JudysBook, YellowBot, Merchant Circle and many more allow your customers to rate your business, whether good or bad. If you provide quality products and services, these are great sites to get even more traffic. The main purpose of these sites is to make it very easy for your clients to leave a review. If you aren’t listed, they might not take the time to add you. Worse yet, they might list your business name, address and information incorrectly. Make it easy for your customers, get listed in as many review sites as you can find.
<h3>Local Marketing Video</h3>
This video demonstrates one of the review sites mentioned; YellowBot.com.
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