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The Importance of “Google Local Maps”

I hope you’re familiar with Google Local Maps & Google Places, because it is is an extremely important online business tool which can literally drive customers to your door. Using the power of Google Maps and Google Places tells your customers your location, the services you offer, and provides them with directions to location of your business. Using Google, anyone can search on the internet and find your business organically, but using Google Maps and Google Places, searchers with find an actual map with a balloon representing your business (and your competition) along with your business profile underneath the map. Customers can easily locate your business, no matter how big or small you are, get driving directions, see pictures or your products and services, watch videos, read reviews, and even go to your website.

Millions of People Search for Businesses and Services Using Google Places Every Day

Google PlacesIf your business is local and caters for the needs of local customers in your area, a free placement on Google maps will make it easy for them to reach you. Google allows any business to create, edit and modify their business profile for free and and millions of businesses have already taken advantage of this free opportunity.

The importance of Google maps when it comes to a local marketing strategy cannot be underestimated. Whether your business is a big florist shop or small plumbing service, you should start thinking locally because it is where your potential customers are searching for help. Google’s local maps and Google Places are extremely important to your small business. They add more exposure in the search engines, thus generating more leads and traffic to your business. Each local business listing contains all the essential business information needed for a customer to pick you over the competition; information like your business name, addresses, website URL, phone number, pictures, videos, and reviews.

Why Aren’t You Showing up on the Front Page?

This isn’t always an easy answer, but it may be more obvious than you think. Most businesses still haven’t even claimed and completed their listings. This includes adding keywords, photos, and other essential information. Those that do have the upper-hand over those who don’t. If you haven’t claimed your listing, what are you waiting for? Google Maps and Google Places also have mobile apps for the iPhone and Android Phone, which give location specific results for your business. They help potential customers find your local business listing information while on the go. Google’s Mobile Apps will help clients find your business locally, targeting customers that are traveling in the area of your business. Many business owners want to market themselves online, but have little knowledge or understanding about Google Local Maps and Google Places. Frankly, they are losing customers and money everyday they don’t have their business on the Map.

While some businesses have claimed their listing and even ‘optimized’ it, they are still unsuccessful at getting their business to the front page results. That is because Google is looking for very specific things and most people don’t know what those things are and they aimlessly fiddle around with their settings in frustration. Additionally, some businesses have a good understanding of Google Places and may have even had some success with their listing results. But then Google shifts their algorithms and the rules suddenly change. One day you’re on top and the next day you’re no where to be found. How do you keep up with all the changes? Aren’t you supposed to be running a business and not becoming an expert on Google? If your business relies on Google local maps for its success and your listing disappears, you’re probably losing a lot of money. We know that is accurate, because it is estimated that 87% of online users search using Google for services, merchandise, and information. In anyone’s world, 87% is way too much to leave on the table, so your business better get a Google Places listing setup.

 Setting up a Google Places Listing

Google Local MapsThe first thing you’ll need to set up a Google Map or Google Places listing is a Google Account. The best part about Google accounts is that they are free. You may find that your business already has a listing, but it is unclaimed and void of any important content. These are created by Google and they are just waiting for you to claim them and optimize them. Once you have your Google account created, do a quick search for your business listing using your primary phone number to see a listing already exists.

Remember, your phone number is like a Social Security Number to Google and it is the easiest way to find your listing. If a listing exists for your business, you need to claim it. While logged into your Google account, go to your Google Places listing and Click the ‘Business Owner?’ link in the upper right hand corner. Follow the instructions for claiming the listing and be prepared to verify that you are indeed the owner. Google verifies by either sending a postcard with a pin number on it to the address of your business or with an automated phone call from Google with a pin number.

Now that you are the verified owner of the listing, you can make changes to it. Start by filling in, and correcting if necessary, all the fields in the listing. Business name, address, phone, website, pictures, hours, etc. Optimizing your listing with keywords and accurate information will put you ahead of the majority of businesses that haven’t yet claimed their listing, but it won’t get you on the front page if you have any amount of competition. Getting on the front page is difficult. Google has specific expectations, but they don’t tell you what they are and if you do it incorrectly, you may even be penalized without knowing it. This is frustrating to a lot of businesses, but it is the reality of playing in the sand in Google’s sandbox.

Do You Have the Knowledge, Skills, and Time Required to Have a Front Page Google Local Maps Placement?

If not, you’re not alone. It is probable that 99% of the business owners are more interested in running their business than figuring out Google. Those who can, turn to professionals for help. Using an expert, someone who knows what Google wants and expects, will save you a lot of time and money. So, if after completing the above procedures to claim and optimize your business listing, your still not showing up where you’d like to be on Google Maps or Google Places – consider speaking to a Google Places Professional . Doing so may help you regain your lost 90% customer base or bring you 90% more customers! Already, millions of small businesses are using Google Local Maps and Google Places, but very few of them are using it correctly. This leads to poor placement results, fewer phone calls, less sales, and more headaches. If after you’ve done all you can do on your listing and you still aren’t getting the results you desire, consider contacting a professional service; they may be able to help your business get proper page placement on the front page of Google Local Maps.

7 Google Places Success Examples

We are asked all the time for samples of our work and we readily oblige by emailing samples from our portfolio of over 2,500 clients. We generally try to send examples of people we have on the Google map in their specific niche. But we have decided to give some random samples from around the US so you can see that they are on the front page (usually at the top of the map). So, go ahead and put in our clients keyword phrase and see for yourself.

  1. Ava’s Day Spa and Beauty Salon
    170 Grand Avenue, St Paul, MN 55102
    (651) 222-2525
    avassalonandspa.com
    KEYWORDS:  “spa st paul” and “day spa st paul”
  2. RecDirect Factory Outlets
    3715 Northcrest rd, Atlanta, GA 30340
    (404) 806-7407
    recdirectfactoryoutlets.com
    KEYWORDS: “hot tubs atlanta” and “saunas atlanta”
  3. Serviced Apartments London Gold
    240, 2 Lansdowne Row, London W1J 6HL, United Kingdom
    +44 20 3318 5801 ?
    servicedapartmentslondon-now.com
    KEYWORDS: “vacation flats london”
  4. Foster Law Group P.C.
    3515 South Tamarac Drive #200
    Denver, CO 80237
    Office Phone: 303-297-7729
    Office Fax: 303-845-9924
    denver-bankruptcy-lawyer.com
    KEYWORDS: “bankruptcy attorney Denver” and “bankruptcy lawyer Denver”
  5. CDA- San Antonio Cosmetic Dentists
    5837 Babcock Road, San Antonio, TX 78240
    (210) 337-6453 ?
    33smile.com
    KEYWORDS: “cosmetic dentist san antonio” and “teeth whitening san antonio”
  6. Dr. Judith Kanzic, D.C. Houston Chiropractor
    7702 Westview Drive, Houston, TX 77055
    (713) 683-6800
    houstonchiro.net
    KEYWORDS: “pain relief houston” “neck pain houston”
  7. Los Angeles ADT Dealer
    200 N Spring Street , Los Angeles, CA 90012
    (213) 261-0655
    www.weknowalarms.com
    KEYWORDS: “Alarm Systems Los Angeles” and “Home Security Systems Los Angeles”

Because of the on-going changes we make, our clients enjoy a more stable map listing as time goes on. The longer we work with them, typically the more “locked-in” they get. If for some reason they slip, and they will, we work diligently to restore them to the position they had or better. Normally the reason for this is something the business owner has done to cause adverse results on their Google Places position.

If you are ready to get serious about your online presence and are ready to work with a company who specializes ONLY in the Google Map, then give us a call to get started. We guarantee that within 2 months we will have you on the front of the map for 3 of your 5 keyword terms as outlined in our Terms of Service. We can be reached at 715-598-4129.
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Google Places – All New Ads on Google Maps

Well, we all knew it would be just a matter of time until Google figured out a way to monetize their Google Map. For many business owners this may be the best chance they have at getting listed on the map. All across the net, people are asking, “How can I get listed on Google maps“. Well, here is an answer…

Google LatLong: Tags: Now in 11 cities

Tags: Now in 11 cities
Thursday, April 29, 2010 at 3:25 PM

Last week we announced that our new ads offering, Tags, would be rolling out to additional cities. Now business owners in San Jose, Houston, Austin, Atlanta, Washington DC, San Diego, Seattle, Boulder, Chicago, San Francisco and Mountain View can sign up for Tags from their Google Places accounts.

You’ll notice that we’ve added Mountain View, CA to the list of cities participating in the trial. Because we are still tweaking the product a bit, we thought we’d make it available in our hometown so we can get quick feedback as we work on new features.

For those who are not yet familiar with Tags, for a $25/month flat fee businesses can opt to add a yellow tag to their Google Places listing that highlights a particular aspect of their business. The tag options today include coupons, photos, videos, menu, reservation, website, and driving directions. In a couple of weeks we will launch a new tag type: “post to your Place Page,” a freeform text field in which a business owner can highlight a custom message announcing a sale or an upcoming event.

One thing is for sure. when it comes to our city, we will give it a try. Love ’em or hate ’em, Google AdWords works for many business models. Paid advertising on Google Maps will certainly help increase traffic for many local business owners. Of course, we still think the simple and most affordable way to get on the map is by simply giving us a call at MapTraffic.net. Call 888-Map-Map1 for a guaranteed “front page” listing on the map.

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