Home » Posts tagged 'Business Owners'

10 Local Marketing Ideas – part 3

Welcome to part three of 10 Local Marketing Ideas for Small and Mid-Sized Businesses. In case you missed the first two parts, they can be found here:

    1. Google Local Business: (covered in part 1)
    2. Internet Yellow Pages: (covered in part 1)
    3. Review Sites: (covered in part 1)
    4. Your Company Blog: (covered in part 2)
    5. Social Media Marketing: (covered in part 2)
    6. Forum Posting: (covered in part 2)

Today we will talking about specific things you can do to improve the organic ranking of your site. While some of the topics we discussed in part 1 & 2 will help boost your ranking in the search engines, the pointers we will be covering today are designed to help the search engines interpret what your site is about and where you are located.

    1. On-Site SEO:

While your website may have a nice look and feel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not isel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not “Google worthy”, you may never rank well.

    1. Video Marketing:

Many of you found this site through one of our videos. While you may not have access to the proper lighting and video editing to make a really knockout video, that doesn’t always matter. As mentioned before, people love watching videos, especially those that are amateur. So get busy! Most cell phones have video capabilities and they are usually good enough quality to get your message across effectively. Upload it to YouTube and if your channel has been setup correctly, you will get a free link from YouTube and you can easily publish that video on your site with little effort. Interactive123 does our video marketing and we have enjoyed great results from their efforts.

    1. Web Directories:

While many of these are free and you should add your local business to all the relevant free directories you can find. You may want to spend a few dollars and get listed in some of the better known directories. Some high traffic directories cost as little as $1 (MrSEOdirectory.com) to as much as $30, $70, $399 (Yahoo Directory) and more. Fortunately, many of these require only a one time payment to get listed. If you can find a directory specific to your industry, consider getting listed.

    1. Link Building:

Getting your keywords to the top of Google for many business owners is crucial. If you know what your customers are searching for, you might want to check out NoRank-NoPay.com. Their prices are very affordable and their online quoting tool allows you to get a price right on the spot. They provide nationwide SEO service as well as local search marketing using local keyword phrases.

While there are scores of other ways to develop an effective local online advertising campaign, these 10 marketing tips should get you started. While MapTraffic doesn’t provide these services, we have several vendor partners we would be happy to refer you to. they have served us well and have helped brand us as the leader in local online marketing using Google Maps. Call 715-598-4129 or email us at sales@maptraffic.net.

10 Local Marketing Ideas For Small and Mid-Size Businesses

So, you’ve got a website and a little traffic, but what else can you do to increase business through online efforts?

When consulting with business owners, I ask them to think of their website as a building on a hidden piece of real estate, somewhere off the beaten path. No matter how pretty that building is and how well all the features and accommodations work inside your new building, you still need traffic. Simply hanging a “Grand Opening” sign and flipping your closed sign to say “Open”, probably isn’t going to do the trick .

A website is no different. In fact most local internet advertising agencies have a saying; “If you build it they WON’T come.” It’s sad, but true. Just like your brick and mortar business, you generally need to advertise locally, outside of signs and window displays to bring in new business. But where to spend your advertising dollar, is the question? With so many marketing choices available, how do you get started?

Here are a few pointers to help you kick start you local advertising campaign without spending a lot of money:

    1. Google Local Business:

If you have a business which relies on phone calls from new customers, Google Maps is the place to be. It’s free to add your company, but if you are in a competitive market, you will probably need to work with a company like MapTraffic.net which specializes in getting you on the front page of Google (when a map is displayed) using only Google authorized local marketing techniques. If you are in a small town, or in a non-competitive niche where you only have 2 or3 competitors, you can most likely get listed on the front page of Google Maps yourself. If you need help, give us a give us a call at 715-598-4129 or email us at sales@maptraffic.net. While we won’t give away our ‘secret sauce”, we will be happy to give you some helpful advice as well as a free evaluation.

    1. Internet Yellow Pages:

Many business owners are unaware that nearly every internet yellow pages allows you to submit your company information for free. Websites like Superpages, InsiderPages, YellowPages, DexKnows and more allow you to add your listing for free. These site don’t get nearly the traffic that Google does, but still a strong listing could get you another listing on the first page of Google. You generally have to register as a user before you can add your business listing, but it’s well worth the time to get some much needed online exposure. Caution, these sites make it hard to add a free listing, but look around and you will find the link.

    1. Review Sites:

CitySearch, JudysBook, YellowBot, Merchant Circle and many more allow your customers to rate your business, whether good or bad. If you provide quality products and services, these are great sites to get even more traffic. The main purpose of these sites is to make it very easy for your clients to leave a review. If you aren’t listed, they might not take the time to add you. Worse yet, they might list your business name, address and information incorrectly. Make it easy for your customers, get listed in as many review sites as you can find.

[youtube]http://www.youtube.com/watch?v=jcyqrrDtILc[/youtube]

<h3>Local Marketing Video</h3>

This video demonstrates one of the review sites mentioned; YellowBot.com.

Please consider subscribing to our rss feed so you don’t miss any of our upcoming blog posts concerning local marketing.

How do Businesses Get on Google Maps?

So you’ve built your profile, added all the pictures you can, wrote a nice (non-spammy) description, linked it to your website, have several “real” reviews and you still aren’t on the front page, right? We hear it all the time. We also hear comments like:

  • “I’ve done everything I can do to my Google Places profile, what more can I do?”
  • “The businesses on the top of the map aren’t even local.”
  • “I have great reviews, my competitor writes fake reviews, so why is he on the front page of the map?”
  • “If we hire your company, can we quit once we are on top?”

These are just a sampling of the comments we hear from frustrated business owners. So what is the magic formula to get on the top of the map? Well, for starters, it’s no real secret that Google wants to list businesses that are truly local to the community, have some reviews (good or bad) and have a great online web presence.

So what are your next steps? Easy, work with our company!

Seriously, we do the things that you don’t want to do, nor should have the time to do if you are busy working your business. About a month ago, Google made some changes which once again shook the whole Google Places community. At MapTraffic.net we have identified 27 different components which Google uses to determine who will be listed on the front of the map. Of those 27 one is SEO (search engine optimization). When Google made their change, most of our customers did very, very well because we have always included a small amount of Google Map SEO for our clients. Now, we just do more.

As a side note, reviews are just one of the 27 different items on the list. Unfortunately, it’s one we have no control over. We require our clients to get at least 2 reviews per month and we handle the 26 remaining items on the list. Just to emphasize, getting on the map is not simply a “who has the most reviews” race. while they are important, they are not the “special sauce”.

Our service is a monthly commitment on our part and yours. To keep someone on the front page (ideally at the top) of the Google map, requires ongoing work on our part in building a web presence that Google sees as relevant, timely and consistent. Your commitment is of course monetary, but also a small change in the way you do business. Getting customer reviews is no easy task. You will need to develop a system of working with your customers to encourage them to take action and write you an online testimonial. This is no simple task, as you will perhaps need a leave behind and follow-up system. The good news is that the system you develop will hopefully improve customer interaction and perhaps generate even more referral business.

If you are ready to take your business to the next level by getting on Google Maps and getting your phone ringing, give us a call today and we will answer your questions to the best of our ability without giving away our secret formula.  888-Map-Map1

Google Maps – Huge SEO Benefit For Local Business Owners

Google Maps Search Engine Optimization

Google Maps Search Engine Optimization

Managing a business at any level means that you are facing new challenges every day. When you are running a business, you know that it takes quite some time to make yourself known in the market and get yourself adjusted to the business environment. It’s time you move the world wide web in order to successfully implement your company. This means to make use of SEO, or as it’s known in the web marketing and web promotion industry, Search Engine Optimization

Search Engine Optimization

The higher your rank on a search engine, the easier it will be for others to find you online. This will result in the public becoming more familiar with the product or service you offer, and, accordingly, more business and profit for you as opposed to your competitors. There are many advantages and benefits of search engine optimization, because having your business outsourced to a SEO will not bring your worth down at any point, but it will, in fact, relieve you from most of the tension.

Of course, in order to benefit from SEO, you need to consider a number of factors, and before hiring any SEO company, there are things you must think through. To optimize the quality this will help you. Through devoted web masters, you can standardize and optimize your webpages, if you take advantage of experienced, SEO service providers.

Is Your Business on the Google Map?

One of the greatest benefits of getting your business outsourced to a SEO based company is that you can improve and increase your presence on the internet, and on Google in particular, and in this way reach millions of people and promote your business in multiple ways. If you appear on Google maps, you will be visible to millions and possibly billions of people all around the world. The way your business listings appear on the internet all depends on the way you appear to Google. You will be able to appear on the internet more prominently through a good SEO package of services such as the local map listing service offered through MapTraffic.net. The best methodology is through Google Map SEO. A good SEO specialist will focus primarily on Google Map Optimization and on trusted and proven tactics or strategies to improve your search results. This might appear to be simple, but it requires lots experience, practice and technical knowledge of the internet and web linking.

If you are struggling to increase web presence, consider getting an SEO service to increase your site’s ranking and its web presence. You will be exposed to a number of SEO techniques that enable you to have an improved way of enhancing your business and letting your product or service reach more people than you think possible, at any time of day. Ready to get started? Call 888-Map-Map1

Google Places – All New Ads on Google Maps

Well, we all knew it would be just a matter of time until Google figured out a way to monetize their Google Map. For many business owners this may be the best chance they have at getting listed on the map. All across the net, people are asking, “How can I get listed on Google maps“. Well, here is an answer…

Google LatLong: Tags: Now in 11 cities

Tags: Now in 11 cities
Thursday, April 29, 2010 at 3:25 PM

Last week we announced that our new ads offering, Tags, would be rolling out to additional cities. Now business owners in San Jose, Houston, Austin, Atlanta, Washington DC, San Diego, Seattle, Boulder, Chicago, San Francisco and Mountain View can sign up for Tags from their Google Places accounts.

You’ll notice that we’ve added Mountain View, CA to the list of cities participating in the trial. Because we are still tweaking the product a bit, we thought we’d make it available in our hometown so we can get quick feedback as we work on new features.

For those who are not yet familiar with Tags, for a $25/month flat fee businesses can opt to add a yellow tag to their Google Places listing that highlights a particular aspect of their business. The tag options today include coupons, photos, videos, menu, reservation, website, and driving directions. In a couple of weeks we will launch a new tag type: “post to your Place Page,” a freeform text field in which a business owner can highlight a custom message announcing a sale or an upcoming event.

One thing is for sure. when it comes to our city, we will give it a try. Love ’em or hate ’em, Google AdWords works for many business models. Paid advertising on Google Maps will certainly help increase traffic for many local business owners. Of course, we still think the simple and most affordable way to get on the map is by simply giving us a call at MapTraffic.net. Call 888-Map-Map1 for a guaranteed “front page” listing on the map.

Technorati Tags: , , , ,