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10 Local Marketing Ideas – part 3

Welcome to part three of 10 Local Marketing Ideas for Small and Mid-Sized Businesses. In case you missed the first two parts, they can be found here:

    1. Google Local Business: (covered in part 1)
    2. Internet Yellow Pages: (covered in part 1)
    3. Review Sites: (covered in part 1)
    4. Your Company Blog: (covered in part 2)
    5. Social Media Marketing: (covered in part 2)
    6. Forum Posting: (covered in part 2)

Today we will talking about specific things you can do to improve the organic ranking of your site. While some of the topics we discussed in part 1 & 2 will help boost your ranking in the search engines, the pointers we will be covering today are designed to help the search engines interpret what your site is about and where you are located.

    1. On-Site SEO:

While your website may have a nice look and feel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not isel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not “Google worthy”, you may never rank well.

    1. Video Marketing:

Many of you found this site through one of our videos. While you may not have access to the proper lighting and video editing to make a really knockout video, that doesn’t always matter. As mentioned before, people love watching videos, especially those that are amateur. So get busy! Most cell phones have video capabilities and they are usually good enough quality to get your message across effectively. Upload it to YouTube and if your channel has been setup correctly, you will get a free link from YouTube and you can easily publish that video on your site with little effort. Interactive123 does our video marketing and we have enjoyed great results from their efforts.

    1. Web Directories:

While many of these are free and you should add your local business to all the relevant free directories you can find. You may want to spend a few dollars and get listed in some of the better known directories. Some high traffic directories cost as little as $1 (MrSEOdirectory.com) to as much as $30, $70, $399 (Yahoo Directory) and more. Fortunately, many of these require only a one time payment to get listed. If you can find a directory specific to your industry, consider getting listed.

    1. Link Building:

Getting your keywords to the top of Google for many business owners is crucial. If you know what your customers are searching for, you might want to check out NoRank-NoPay.com. Their prices are very affordable and their online quoting tool allows you to get a price right on the spot. They provide nationwide SEO service as well as local search marketing using local keyword phrases.

While there are scores of other ways to develop an effective local online advertising campaign, these 10 marketing tips should get you started. While MapTraffic doesn’t provide these services, we have several vendor partners we would be happy to refer you to. they have served us well and have helped brand us as the leader in local online marketing using Google Maps. Call 715-598-4129 or email us at sales@maptraffic.net.

10 Local Marketing Ideas For Small and Mid-Size Businesses

So, you’ve got a website and a little traffic, but what else can you do to increase business through online efforts?

When consulting with business owners, I ask them to think of their website as a building on a hidden piece of real estate, somewhere off the beaten path. No matter how pretty that building is and how well all the features and accommodations work inside your new building, you still need traffic. Simply hanging a “Grand Opening” sign and flipping your closed sign to say “Open”, probably isn’t going to do the trick .

A website is no different. In fact most local internet advertising agencies have a saying; “If you build it they WON’T come.” It’s sad, but true. Just like your brick and mortar business, you generally need to advertise locally, outside of signs and window displays to bring in new business. But where to spend your advertising dollar, is the question? With so many marketing choices available, how do you get started?

Here are a few pointers to help you kick start you local advertising campaign without spending a lot of money:

    1. Google Local Business:

If you have a business which relies on phone calls from new customers, Google Maps is the place to be. It’s free to add your company, but if you are in a competitive market, you will probably need to work with a company like MapTraffic.net which specializes in getting you on the front page of Google (when a map is displayed) using only Google authorized local marketing techniques. If you are in a small town, or in a non-competitive niche where you only have 2 or3 competitors, you can most likely get listed on the front page of Google Maps yourself. If you need help, give us a give us a call at 715-598-4129 or email us at sales@maptraffic.net. While we won’t give away our ‘secret sauce”, we will be happy to give you some helpful advice as well as a free evaluation.

    1. Internet Yellow Pages:

Many business owners are unaware that nearly every internet yellow pages allows you to submit your company information for free. Websites like Superpages, InsiderPages, YellowPages, DexKnows and more allow you to add your listing for free. These site don’t get nearly the traffic that Google does, but still a strong listing could get you another listing on the first page of Google. You generally have to register as a user before you can add your business listing, but it’s well worth the time to get some much needed online exposure. Caution, these sites make it hard to add a free listing, but look around and you will find the link.

    1. Review Sites:

CitySearch, JudysBook, YellowBot, Merchant Circle and many more allow your customers to rate your business, whether good or bad. If you provide quality products and services, these are great sites to get even more traffic. The main purpose of these sites is to make it very easy for your clients to leave a review. If you aren’t listed, they might not take the time to add you. Worse yet, they might list your business name, address and information incorrectly. Make it easy for your customers, get listed in as many review sites as you can find.

[youtube]http://www.youtube.com/watch?v=jcyqrrDtILc[/youtube]

<h3>Local Marketing Video</h3>

This video demonstrates one of the review sites mentioned; YellowBot.com.

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How Do I get on the Google Map?

Are you frustrated because you aren’t able to get on Google’s map? You’re not alone. A simple search for something as obscure as “duct cleaning minneapolis” produced 731 results on June 25, 2010 when we clicked on the “More results near Minneapolis, MN »” link.

 More Results Google Map

Results in Google Maps

More competitive terms like “auto glass repair san francisco ca” has 6,786 results as of 06/25/2010. So it’s no wonder you are asking the question “How do I get on Google Maps”.

More Google Map results

Google Map Results

What this means is that Google has narrowed down the results found from 731 & 6,786 respectively to 7! This is why many have started referring to these 7 results found on the front  page of Google Maps as the “Lucky 7”. But it doesn’t have to be luck. Our company  has identified 27 variables which Google uses when determining which companies will be displayed for the person doing the search. Obviously, they are all about quality results, so they want to make sure only the very best results are displayed.

It’s also common knowledge that Google likes to shake things up about every 3-4 months. The 7 businesses who have enjoyed being on the top of Google maps, may suddenly find them selves on page two. The good news is, our programmers know which elements Google measures, so it’s just a matter of weighting them differently and finding the right formula. Once they have determined that, we simply apply it to all our customers and they are back in the same position!

While we won’t give away any of our trade secrets, we would like to give you 3 often overlooked pointers in regards to getting your business on the front page of the Google Map.

  1. You must have a completed Google Maps profile – It’s highly unlikely you will have great results without a completed profile including proper category selection, description and images.
  2. Have your customers leave reviews – notice we didn’t say add your own reviews? Give Google some credit. They can tell if all three of the reviews you added 3 days ago are from the same ip address. They can also tell that for the past 90 days you have had no reviews and suddenly you have 13 reviews.
  3. Hire and SEO firm, but get references – If you hire an SEO company to help get you to the top, ask for samples of their work. how competitive is the industry. Go to the second page of the map, scroll down and see how many other results there are. For example, any SEO firm could help a business get listed on the map for: “mobile home repair odessa tx” (1 result).
  4. Here’s a bonus….be patient! – I know it’s difficult because you want your company on the map immediately, but Google is not so easily manipulated.

We realize we haven’t even scratched the surface of what Google is looking for, but at least you will have a start. At MapTraffic.net, we have identified 26 points which Google considers regarding where you rank on the map. We also know that from time to time they like to shake things up. When that happens, we simply go to work testing to see which of those components they are now giving more weight o and make the appropriate adjustments. At MapTraffic.net we guarantee your business a first page listing on the map within 60 days, or we refund ALL your money, and that guarantee is for 3 out of 5 keywords! Call 888–Map-Map1 today for more info.