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How do Businesses Get on Google Maps?

So you’ve built your profile, added all the pictures you can, wrote a nice (non-spammy) description, linked it to your website, have several “real” reviews and you still aren’t on the front page, right? We hear it all the time. We also hear comments like:

  • “I’ve done everything I can do to my Google Places profile, what more can I do?”
  • “The businesses on the top of the map aren’t even local.”
  • “I have great reviews, my competitor writes fake reviews, so why is he on the front page of the map?”
  • “If we hire your company, can we quit once we are on top?”

These are just a sampling of the comments we hear from frustrated business owners. So what is the magic formula to get on the top of the map? Well, for starters, it’s no real secret that Google wants to list businesses that are truly local to the community, have some reviews (good or bad) and have a great online web presence.

So what are your next steps? Easy, work with our company!

Seriously, we do the things that you don’t want to do, nor should have the time to do if you are busy working your business. About a month ago, Google made some changes which once again shook the whole Google Places community. At MapTraffic.net we have identified 27 different components which Google uses to determine who will be listed on the front of the map. Of those 27 one is SEO (search engine optimization). When Google made their change, most of our customers did very, very well because we have always included a small amount of Google Map SEO for our clients. Now, we just do more.

As a side note, reviews are just one of the 27 different items on the list. Unfortunately, it’s one we have no control over. We require our clients to get at least 2 reviews per month and we handle the 26 remaining items on the list. Just to emphasize, getting on the map is not simply a “who has the most reviews” race. while they are important, they are not the “special sauce”.

Our service is a monthly commitment on our part and yours. To keep someone on the front page (ideally at the top) of the Google map, requires ongoing work on our part in building a web presence that Google sees as relevant, timely and consistent. Your commitment is of course monetary, but also a small change in the way you do business. Getting customer reviews is no easy task. You will need to develop a system of working with your customers to encourage them to take action and write you an online testimonial. This is no simple task, as you will perhaps need a leave behind and follow-up system. The good news is that the system you develop will hopefully improve customer interaction and perhaps generate even more referral business.

If you are ready to take your business to the next level by getting on Google Maps and getting your phone ringing, give us a call today and we will answer your questions to the best of our ability without giving away our secret formula.  888-Map-Map1