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10 Local Marketing Ideas – part 3

Welcome to part three of 10 Local Marketing Ideas for Small and Mid-Sized Businesses. In case you missed the first two parts, they can be found here:

    1. Google Local Business: (covered in part 1)
    2. Internet Yellow Pages: (covered in part 1)
    3. Review Sites: (covered in part 1)
    4. Your Company Blog: (covered in part 2)
    5. Social Media Marketing: (covered in part 2)
    6. Forum Posting: (covered in part 2)

Today we will talking about specific things you can do to improve the organic ranking of your site. While some of the topics we discussed in part 1 & 2 will help boost your ranking in the search engines, the pointers we will be covering today are designed to help the search engines interpret what your site is about and where you are located.

    1. On-Site SEO:

While your website may have a nice look and feel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not isel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not “Google worthy”, you may never rank well.

    1. Video Marketing:

Many of you found this site through one of our videos. While you may not have access to the proper lighting and video editing to make a really knockout video, that doesn’t always matter. As mentioned before, people love watching videos, especially those that are amateur. So get busy! Most cell phones have video capabilities and they are usually good enough quality to get your message across effectively. Upload it to YouTube and if your channel has been setup correctly, you will get a free link from YouTube and you can easily publish that video on your site with little effort. Interactive123 does our video marketing and we have enjoyed great results from their efforts.

    1. Web Directories:

While many of these are free and you should add your local business to all the relevant free directories you can find. You may want to spend a few dollars and get listed in some of the better known directories. Some high traffic directories cost as little as $1 (MrSEOdirectory.com) to as much as $30, $70, $399 (Yahoo Directory) and more. Fortunately, many of these require only a one time payment to get listed. If you can find a directory specific to your industry, consider getting listed.

    1. Link Building:

Getting your keywords to the top of Google for many business owners is crucial. If you know what your customers are searching for, you might want to check out NoRank-NoPay.com. Their prices are very affordable and their online quoting tool allows you to get a price right on the spot. They provide nationwide SEO service as well as local search marketing using local keyword phrases.

While there are scores of other ways to develop an effective local online advertising campaign, these 10 marketing tips should get you started. While MapTraffic doesn’t provide these services, we have several vendor partners we would be happy to refer you to. they have served us well and have helped brand us as the leader in local online marketing using Google Maps. Call 715-598-4129 or email us at sales@maptraffic.net.

How do Businesses Get on Google Maps?

So you’ve built your profile, added all the pictures you can, wrote a nice (non-spammy) description, linked it to your website, have several “real” reviews and you still aren’t on the front page, right? We hear it all the time. We also hear comments like:

  • “I’ve done everything I can do to my Google Places profile, what more can I do?”
  • “The businesses on the top of the map aren’t even local.”
  • “I have great reviews, my competitor writes fake reviews, so why is he on the front page of the map?”
  • “If we hire your company, can we quit once we are on top?”

These are just a sampling of the comments we hear from frustrated business owners. So what is the magic formula to get on the top of the map? Well, for starters, it’s no real secret that Google wants to list businesses that are truly local to the community, have some reviews (good or bad) and have a great online web presence.

So what are your next steps? Easy, work with our company!

Seriously, we do the things that you don’t want to do, nor should have the time to do if you are busy working your business. About a month ago, Google made some changes which once again shook the whole Google Places community. At MapTraffic.net we have identified 27 different components which Google uses to determine who will be listed on the front of the map. Of those 27 one is SEO (search engine optimization). When Google made their change, most of our customers did very, very well because we have always included a small amount of Google Map SEO for our clients. Now, we just do more.

As a side note, reviews are just one of the 27 different items on the list. Unfortunately, it’s one we have no control over. We require our clients to get at least 2 reviews per month and we handle the 26 remaining items on the list. Just to emphasize, getting on the map is not simply a “who has the most reviews” race. while they are important, they are not the “special sauce”.

Our service is a monthly commitment on our part and yours. To keep someone on the front page (ideally at the top) of the Google map, requires ongoing work on our part in building a web presence that Google sees as relevant, timely and consistent. Your commitment is of course monetary, but also a small change in the way you do business. Getting customer reviews is no easy task. You will need to develop a system of working with your customers to encourage them to take action and write you an online testimonial. This is no simple task, as you will perhaps need a leave behind and follow-up system. The good news is that the system you develop will hopefully improve customer interaction and perhaps generate even more referral business.

If you are ready to take your business to the next level by getting on Google Maps and getting your phone ringing, give us a call today and we will answer your questions to the best of our ability without giving away our secret formula.  888-Map-Map1