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10 Local Marketing Ideas – part 3

Welcome to part three of 10 Local Marketing Ideas for Small and Mid-Sized Businesses. In case you missed the first two parts, they can be found here:

    1. Google Local Business: (covered in part 1)
    2. Internet Yellow Pages: (covered in part 1)
    3. Review Sites: (covered in part 1)
    4. Your Company Blog: (covered in part 2)
    5. Social Media Marketing: (covered in part 2)
    6. Forum Posting: (covered in part 2)

Today we will talking about specific things you can do to improve the organic ranking of your site. While some of the topics we discussed in part 1 & 2 will help boost your ranking in the search engines, the pointers we will be covering today are designed to help the search engines interpret what your site is about and where you are located.

    1. On-Site SEO:

While your website may have a nice look and feel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not isel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not “Google worthy”, you may never rank well.

    1. Video Marketing:

Many of you found this site through one of our videos. While you may not have access to the proper lighting and video editing to make a really knockout video, that doesn’t always matter. As mentioned before, people love watching videos, especially those that are amateur. So get busy! Most cell phones have video capabilities and they are usually good enough quality to get your message across effectively. Upload it to YouTube and if your channel has been setup correctly, you will get a free link from YouTube and you can easily publish that video on your site with little effort. Interactive123 does our video marketing and we have enjoyed great results from their efforts.

    1. Web Directories:

While many of these are free and you should add your local business to all the relevant free directories you can find. You may want to spend a few dollars and get listed in some of the better known directories. Some high traffic directories cost as little as $1 (MrSEOdirectory.com) to as much as $30, $70, $399 (Yahoo Directory) and more. Fortunately, many of these require only a one time payment to get listed. If you can find a directory specific to your industry, consider getting listed.

    1. Link Building:

Getting your keywords to the top of Google for many business owners is crucial. If you know what your customers are searching for, you might want to check out NoRank-NoPay.com. Their prices are very affordable and their online quoting tool allows you to get a price right on the spot. They provide nationwide SEO service as well as local search marketing using local keyword phrases.

While there are scores of other ways to develop an effective local online advertising campaign, these 10 marketing tips should get you started. While MapTraffic doesn’t provide these services, we have several vendor partners we would be happy to refer you to. they have served us well and have helped brand us as the leader in local online marketing using Google Maps. Call 715-598-4129 or email us at sales@maptraffic.net.

10 Local Marketing Ideas – part 2

Welcome to part 2 of 3 in the article titled; “10 Local Marketing Ideas For Small and Mid-Size Businesses“. In part two, we will look at some things you can do to interact with people in your market to help brand you as one of the leaders in your field.

    1. Google Local Business: (covered in part 1)
    2. Internet Yellow Pages: (covered in part 1)
    3. Review Sites: (covered in part 1)
    4. Your Company Blog:

Yes, a blog can mean a lot of work, but for many businesses, writing a blog post once every month or two is better than nothing at all. Now days blogging is so easy that if set up correctly, you can blog via email and even phone! What’s more is all those pictures you take of your work, upload them to your blog. Do you take videos? add them as well. Visitors love images and especially videos. Even if they aren’t studio quality. Many people tell me they prefer that since it is more believable. Most importantly though, Google loves images and video. done correctly, you could get a nice bump in your keyword rankings.

    1. Social Media Marketing:

Even if you personally don’t use Twitter, Facebook and Linkedin, others do. They are free to use and can be very effective. While MapTraffic doesn’t use these social platforms as local advertising tools for our clients listings, we certainly do for our site. when we click “publish” on this post, for example, it will automatically send an update to all three of the sites mentioned. For Facebook marketing, we highly recommend Destiny Internet Marketing.

    1. Forum Posting:

Nearly every niche has a forum associated with it. If you search for your industry and “forum” you will find several. I would encourage you to create an account and start contributing. Chances are, many of the forum visitors would greatly benefit from your knowledge and experience. When you are creating your profile you can even add a link to your website. If you want to take it a step further, include a signature with a link to your site. Every time you post you will create another link back to your site.

People want to work with the best in the business. By using these three suggestions, you will be able to start build a strong client base who perceives your company to be the authority in your field. When they have questions or needs, they will turn to you first for answers, products and services. when implemented correctly, customers won’t have a problem paying a little more to work with the best. While MapTraffic doesn’t provide these services directly, we will gladly share our resources with you. Our vendors have helped us become the authority in our field of online advertising: Google Maps search results. We can be reached at 715-598-4129 or email us at sales@maptraffic.net we would be happy to help.

As an added bonus, here is a video showing you how to get your company listed on the well-known review site; JudysBook.

[youtube]http://www.youtube.com/watch?v=5MR3Sqxif7U[/youtube]

Continue Reading: 10 Local Marketing Ideas – part 3