Welcome to part three of 10 Local Marketing Ideas for Small and Mid-Sized Businesses. In case you missed the first two parts, they can be found here:
- Google Local Business: (covered in part 1)
- Internet Yellow Pages: (covered in part 1)
- Review Sites: (covered in part 1)
- Your Company Blog: (covered in part 2)
- Social Media Marketing: (covered in part 2)
- Forum Posting: (covered in part 2)
- On-Site SEO:
- Video Marketing:
- Web Directories:
- Link Building:
Today we will talking about specific things you can do to improve the organic ranking of your site. While some of the topics we discussed in part 1 & 2 will help boost your ranking in the search engines, the pointers we will be covering today are designed to help the search engines interpret what your site is about and where you are located.
While your website may have a nice look and feel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not isel to it, what do the search engines think of it? Sites like SEO Engine and Website Grader will evaluate your content and offer a free report. Even if you do all the afore mentioned items, if your site is not “Google worthy”, you may never rank well.
Many of you found this site through one of our videos. While you may not have access to the proper lighting and video editing to make a really knockout video, that doesn’t always matter. As mentioned before, people love watching videos, especially those that are amateur. So get busy! Most cell phones have video capabilities and they are usually good enough quality to get your message across effectively. Upload it to YouTube and if your channel has been setup correctly, you will get a free link from YouTube and you can easily publish that video on your site with little effort. Interactive123 does our video marketing and we have enjoyed great results from their efforts.
While many of these are free and you should add your local business to all the relevant free directories you can find. You may want to spend a few dollars and get listed in some of the better known directories. Some high traffic directories cost as little as $1 (MrSEOdirectory.com) to as much as $30, $70, $399 (Yahoo Directory) and more. Fortunately, many of these require only a one time payment to get listed. If you can find a directory specific to your industry, consider getting listed.
Getting your keywords to the top of Google for many business owners is crucial. If you know what your customers are searching for, you might want to check out NoRank-NoPay.com. Their prices are very affordable and their online quoting tool allows you to get a price right on the spot. They provide nationwide SEO service as well as local search marketing using local keyword phrases. They can be reached at 800-244-1456.
While there are scores of other ways to develop an effective local online advertising campaign, these 10 marketing tips should get you started. While MapTraffic doesn’t provide these services, we have several vendor partners we would be happy to refer you to. they have served us well and have helped brand us as the leader in local online marketing using Google Maps. Call 888-Map-Map1 (627-6271) and ask for Dave or Katie.