Can we all agree that the time has come to automatically throw the phonebook into the recycling bin? From local business owners to ad agencies to consumers, everyone we ask says pretty much the same thing, “We don’t use the yellow pages any more, we just go to Google”. Most tell us that it’s just so much easier to find a map and directions on either their pc, laptop, or hand held device.
I’m sure glad I’m not a phone directory salesman selling ads to businesses, or a print shop with a contract to print phone books or other directories. My guess is business must be getting a lot tougher these days for all of them. While at a local home and garden show recently, I asked many of the vendors if I could find them in the yellow pages. Most of them said either no, or I have only a small text link. The few that did have yellow page ads said that they were only in the local directory and not the citywide directory.
Having been heavily involved in the web industry for years, working with web designers, internet marketers, small business owners and consumers, I feel I can say with certainty that the days of keeping the big yellow directory around are all but gone. Most of the seniors have a pc now days and use it as a form of communication and entertainment. As time goes on, fewer and fewer elderly will be without a pc and the yellow pages will become a thing of the past.
I bet in less than 50 years kids will get a good laugh at how their parents and grand parents used to look through a big printed directory to find a local business. If you’re ready to get your business listed on the top of the map, call 888-Map-Map1 and leave it to us.